Running ChatGPT Ads? See where visitors stop before they convert.

Your ad gets the click. What happens next? IntentTrail shows the pages visitors reach on your website and whether they complete your goal. Find where the journey ends before you decide what to change or spend on next.

Create your account See how it works

OpenAI Ads reports on the ad; IntentTrail shows what happened after the click.

A SHORT PRODUCT TOUR

See how IntentTrail works

Follow a website visit from installation to insight. No account or demo call needed.

Silent animation · 4 short steps

01 · Connect

Connect your website.

Add a lightweight tracking script. IntentTrail tells you when visits start coming in.

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intenttrail.app / dashboard

↗ IntentTrail EXAMPLE VIEW

YOUR WEBSITE

Connect a website

yourwebsite.com ↗

Tracking connected

Interface and numbers shown are illustrative, not customer data or live ad results.

Clicks tell you people arrived. The journey shows what to investigate.

When ad visitors do not become enquiries or customers, a click count alone cannot show which pages they reached. IntentTrail connects tracked visits, page paths and your conversion goals in one place.

Are visitors reaching your offer?

See the landing page and the pages visited next.

Your next step: if tracked visits end before the offer, review the landing page and the link to it.

Do they reach pricing but stop there?

Open a session path to see whether pricing was the last tracked page.

Your next step: check whether the price, what is included and the next step are clear.

Are visits completing your goal?

Define a thank-you page or a conversion event and review completions alongside attributed sessions.

Your next step: compare the observed results before deciding what to test or spend on next.

A page path shows recorded behaviour, not why someone left. Use it to choose what to investigate; it does not prove what caused a sale.

What would you learn from one visit?

Illustrative example — not customer data.

Ad visitor lands on your product page
Opens pricing
Ends the tracked visit without reaching your thank-you page

You now have a specific place to investigate: the step between pricing and completing the goal. Review the offer and signup flow, then watch future tracked visits to see whether the pattern changes.

Explore the sample reports in the product tour

Is this the missing view in your reporting?

IntentTrail is for small businesses and marketers running ChatGPT Ads who can see clicks but still need a simple view of the journey on their own website. Install the script, define your goal and review visits as they arrive.

ChatGPT Ads attribution uses click references or paid ChatGPT UTM tags in the landing URL. Visits without those signals stay unknown. Your website needs tracked visits before there is a journey to review.

If your current analytics already gives you clear session paths and goals for this traffic, you may already have what you need. IntentTrail offers a focused view for 199 SEK per month, with no free trial.

Create your account See what is included

Privacy-first by design

IntentTrail measures activity on your own website. ChatGPT Ads visits are shown in a separate attributed report — without tracking people across the web.

We track session-level website activity such as page views, conversion events, landing pages, ad parameters in the landing URL (OpenAI ad IDs, oppref, UTMs) and outbound clicks.

We do not use fingerprinting, session replay or cross-site tracking. We do not collect ChatGPT conversations, ChatGPT user identities, form values, keystrokes or raw browser fingerprints.

Sessions are scoped to the current browser tab using session storage and are not used to build persistent visitor profiles.

oppref, when present in the landing URL, is stored as an opaque click reference. IntentTrail does not decode it or use it to identify a person.

You stay in control of what you track.

Before you get started

Is there a free trial? What can I see before paying?

There is no free trial. The subscription starts at 199 SEK per month. You can view the four-step product tour on this page before creating an account or paying. The tour uses illustrative data, not customer results.

How do I install IntentTrail?

Create an account, subscribe, and add your website. Copy the generated tracking script into your website’s head section. The dashboard shows when the first page view arrives. Set up conversions using a goal URL path or an explicit conversion event.

What does IntentTrail track?

It measures sessions, page views, conversion events, landing pages, ad parameters and outbound clicks on your own website. ChatGPT Ads attribution uses landing-URL signals such as oppref or paid ChatGPT UTMs. Missing signals stay unknown. It does not collect ChatGPT conversations, form values or keystrokes, and does not use fingerprinting, session replay or cross-site tracking.

How do I cancel?

Cancel through the billing portal. Access continues until the end of your paid period. There is one monthly plan and no free trial.

Who is behind IntentTrail?

IntentTrail is built by Jonatan Ekström and operated by Haijja AB, Sweden. It focuses on what happens on your website after an ad click. OpenAI Ads reports on the ad; IntentTrail shows the post-click journey.

Pricing

Post-click analytics for ChatGPT Ads

199 SEK / month

One flat price for website journeys and conversions after the click. A focused alternative when you do not need a full attribution suite.

For context, Ruler Analytics lists its broader Small plan from $400/month on monthly billing. It includes multi-touch attribution and onboarding. The products have different scopes and currencies. See Ruler’s pricing (checked 9 November 2026).

One plan. No free trial. Cancel anytime; access continues until the end of your paid period.

No fingerprinting. No session replay. No cross-site tracking.

Get started

Payments handled by Stripe Checkout. Card details are entered on Stripe’s hosted checkout, not in IntentTrail. Cancel anytime; access runs to the end of your paid period.

See the 4-step tour before paying

Choose the right reporting tool

Need full e-commerce attribution, native ad reporting or a simple post-click journey?

Compare IntentTrail with the alternatives

Built by Jonatan Ekström

IntentTrail is operated by Haijja AB, Sweden. The product focuses on a practical question: which pages do ad visitors reach, and do they convert?

Questions about IntentTrail? Contact Haijja AB at info@complifai.se. The complifai.se contact address belongs to Haijja AB, the company that operates IntentTrail.