IntentTrail FAQ
Before you get started
Is there a free trial? What can I see before paying?
There is no free trial. The subscription starts at 199 SEK per month. You can view the four-step product tour on this page before creating an account or paying. The tour uses illustrative data, not customer results.
How do I install IntentTrail?
Create an account, subscribe, and add your website. Copy the generated tracking script into your website’s head section. The dashboard shows when the first page view arrives. Set up conversions using a goal URL path or an explicit conversion event.
What does IntentTrail track?
It measures sessions, page views, conversion events, landing pages, ad parameters and outbound clicks on your own website. ChatGPT Ads attribution uses landing-URL signals such as oppref or paid ChatGPT UTMs. Missing signals stay unknown. It does not collect ChatGPT conversations, form values or keystrokes, and does not use fingerprinting, session replay or cross-site tracking.
How do I cancel?
Cancel through the billing portal. Access continues until the end of your paid period. There is one monthly plan and no free trial.
Who is behind IntentTrail?
IntentTrail is built by Jonatan Ekström and operated by Haijja AB, Sweden. It focuses on what happens on your website after an ad click. OpenAI Ads reports on the ad; IntentTrail shows the post-click journey.