IntentTrail vs DIY UTM spreadsheets
A UTM spreadsheet is useful for planning campaign names and building tagged links. To measure what visitors do afterwards, you also need website tracking and reporting.
| Job | DIY spreadsheet | IntentTrail |
|---|---|---|
| Maintain campaign tags | You control the naming and formulas. | Reads landing-URL signals; does not replace your tagging plan. |
| Follow pages and conversions | Requires a separate data source, collection and reporting workflow. | Tracking script and session-level journey reports. |
| Cost | Depends on your spreadsheet, analytics tools and time. | 199 SEK/month; no free trial. |
When DIY fits
Keep your spreadsheet if you only need a campaign link register, or already have a reporting workflow that answers your questions.
When IntentTrail fits
You want a self-serve view of landing pages, pages reached next and recorded conversions without manually assembling those reports. Attribution still depends on the signals present when the visit arrives.
See the plan